--- title: Default HubSpot Blog --- [![Elliott Equipment Company](https://info.elliottequip.com/hs-fs/hubfs/header-logo-1.png?width=500&height=133&name=header-logo-1.png "Elliott Equipment Company")](http://elliott.flywheelsites.com/) - [About Us](http://elliott.flywheelsites.com/about-us-2/) - [Our History](http://elliott.flywheelsites.com/about-us#history) - [Mission and Values](http://elliott.flywheelsites.com/about-us#mission) - [Privacy Policy](http://elliott.flywheelsites.com/privacy-policy/) - [Products](http://elliott.flywheelsites.com/products/) - [HiReach](http://elliott.flywheelsites.com/products/hireach/) - [BoomTruck Cranes](http://elliott.flywheelsites.com/products/boomtruck-cranes/) - [Digger Derricks](http://elliott.flywheelsites.com/products/digger-derricks/) - [Industries](http://elliott.flywheelsites.com/industries/) - [Construction](http://elliott.flywheelsites.com/industries/construction/) - [DOT & Public Works](http://elliott.flywheelsites.com/industries/dot-public-works/) - [Electrical Contracting](http://elliott.flywheelsites.com/industries/electrical-contracting/) - [Mining](http://elliott.flywheelsites.com/industries/mining/) - [Oil & Gas](http://elliott.flywheelsites.com/industries/oil-and-gas/) - [Rail](http://elliott.flywheelsites.com/industries/rail/) - [Sign & Lighting](http://elliott.flywheelsites.com/industries/sign-and-lighting/) - [Utilities](http://elliott.flywheelsites.com/industries/utilities/) - [Case Studies](http://elliott.flywheelsites.com/case-studies/) - [Federal Heath Visual Communications](http://elliott.flywheelsites.com/case-studies/federal-heath-visual-communications/) - [Engineering Wireless Services](http://elliott.flywheelsites.com/case-studies/engineering-wireless-services/) - [Hi Light Services LLC](http://elliott.flywheelsites.com/case-studies/hi-light-services-llc/) - [Iowa DOT](http://elliott.flywheelsites.com/case-studies/iowa-dot/) - [Trademark](http://elliott.flywheelsites.com/case-studies/trademark/) - [Terry Hughes Tree Service](http://elliott.flywheelsites.com/case-studies/terry-hughes-tree-service/) - [Lewis Sign Builders, Inc.](http://elliott.flywheelsites.com/case-studies/lewis-sign-builders-inc/) - [Michigan DOT](http://elliott.flywheelsites.com/case-studies/michigan-dot/) - [MYR Group](http://elliott.flywheelsites.com/case-studies/myr-group/) - [Locate a Distributor](http://elliott.flywheelsites.com/locate-a-distributor/) - [Request a Consultation](http://elliott.flywheelsites.com/request-a-consultation/) - [About Us](http://elliott.flywheelsites.com/about-us-2/) - [Our History](http://elliott.flywheelsites.com/about-us#history) - [Mission and Values](http://elliott.flywheelsites.com/about-us#mission) - [Privacy Policy](http://elliott.flywheelsites.com/privacy-policy/) - [Products](http://elliott.flywheelsites.com/products/) - [HiReach](http://elliott.flywheelsites.com/products/hireach/) - [BoomTruck Cranes](http://elliott.flywheelsites.com/products/boomtruck-cranes/) - [Digger Derricks](http://elliott.flywheelsites.com/products/digger-derricks/) - [Industries](http://elliott.flywheelsites.com/industries/) - [Construction](http://elliott.flywheelsites.com/industries/construction/) - [DOT & Public Works](http://elliott.flywheelsites.com/industries/dot-public-works/) - [Electrical Contracting](http://elliott.flywheelsites.com/industries/electrical-contracting/) - [Mining](http://elliott.flywheelsites.com/industries/mining/) - [Oil & Gas](http://elliott.flywheelsites.com/industries/oil-and-gas/) - [Rail](http://elliott.flywheelsites.com/industries/rail/) - [Sign & Lighting](http://elliott.flywheelsites.com/industries/sign-and-lighting/) - [Utilities](http://elliott.flywheelsites.com/industries/utilities/) - [Case Studies](http://elliott.flywheelsites.com/case-studies/) - [Federal Heath Visual Communications](http://elliott.flywheelsites.com/case-studies/federal-heath-visual-communications/) - [Engineering Wireless Services](http://elliott.flywheelsites.com/case-studies/engineering-wireless-services/) - [Hi Light Services LLC](http://elliott.flywheelsites.com/case-studies/hi-light-services-llc/) - [Iowa DOT](http://elliott.flywheelsites.com/case-studies/iowa-dot/) - [Trademark](http://elliott.flywheelsites.com/case-studies/trademark/) - [Terry Hughes Tree Service](http://elliott.flywheelsites.com/case-studies/terry-hughes-tree-service/) - [Lewis Sign Builders, Inc.](http://elliott.flywheelsites.com/case-studies/lewis-sign-builders-inc/) - [Michigan DOT](http://elliott.flywheelsites.com/case-studies/michigan-dot/) - [MYR Group](http://elliott.flywheelsites.com/case-studies/myr-group/) - [Locate a Distributor](http://elliott.flywheelsites.com/locate-a-distributor/) - [Request a Consultation](http://elliott.flywheelsites.com/request-a-consultation/) ## Default HubSpot Blog [7](https://info.elliottequip.com/blog#top) ## [Sample - How To Post](https://info.elliottequip.com/blog/attract-visitors-with-compelling-blog-content-sample) Posted by [Sample HubSpot User](https://info.elliottequip.com/blog/author/sample-hubspot-user) on Apr 4, 2016, 3:26:19 PM - [Tweet](https://twitter.com/share) [![](https://static.hsappstatic.net/content_shared_assets/static-1.4008/img/sample_blog.jpg)](https://info.elliottequip.com/blog/attract-visitors-with-compelling-blog-content-sample) --- **INTRODUCTION:** Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant [keywords.](https://app.hubspot.com/l/keywords) Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead. **Need some inspiration?** Check out these "How-To" examples from the HubSpot blog: - [How to Write a Blog Post: A Simple Formula to Follow](http://blog.hubspot.com/marketing/how-to-write-blog-post-simple-formula-ht) - [How to Do Keyword Research: A Beginner's Guide](http://blog.hubspot.com/marketing/how-to-do-keyword-research-ht) - [How to Write an Effective Meta Description (Yes, They Still Matter)](http://blog.hubspot.com/marketing/how-to-write-meta-description-ht) [Read More](https://info.elliottequip.com/blog/attract-visitors-with-compelling-blog-content-sample) 0 Comments [Click here to read/write comments](https://info.elliottequip.com/blog/attract-visitors-with-compelling-blog-content-sample#comments-listing) Topics: [Insider](https://info.elliottequip.com/blog/topic/insider) [All posts](https://info.elliottequip.com/blog/all) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### Subscribe Here! ### Recent Posts ### Posts by Tag - [Insider (1)](https://info.elliottequip.com/blog/topic/insider) ### ABOUT ELLIOTT - OUR HISTORY - MISSION - NEWS - CAREERS - CONTACT US - PRIVACY POLICY ### Service & Support - WARRANTY - TOP QUALITY PARTS FOR TOP QUALITY PERFORMANCE - SAFETY - DISTRIBUTOR LOCATOR - PRODUCT BROCHURES ### Products - HIREACH - BOOM TRUCK - DIGGER DERRICK - PRE-OWNED - Facebook - Twitter - [LinkedIn](https://www.linkedin.com/company/elliott-equipment) - [YouTube](https://www.youtube.com/user/ElliottEquipCompany) © Copyright 2018 Elliott Equipment Company, All Rights Reserved.